TikTok ad formats: In-Feed, Spark, TopView — when to use which

In-Feed is the workhorse for conversion and consideration. Spark Ads boosts a post that already has proof. TopView / Brand Takeover is awareness with a larger budget. On this host you attach AI creative to the advertiser, then ask 1-on-1 if a format is rejected.

What matters

• In-Feed: test hooks, scale when CPA holds.
• Spark: when the organic post already works.
• TopView: brand, not a CPA test.
• Every format still needs the USD wallet on this host.

VIP 3% · standard 5% · Super VIP 0% and the setup steps live on this domain’s docs.