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Reading TikTok Ads reports: CPM, CPC, CTR, CPA, ROAS

Published 25/08/2026 06:04 · 37 Impressions

CPM: cost per 1000 impressions. CTR: clicks / impressions. CPC: cost per click. CPA: cost per conversion. ROAS: revenue / spend. On this host add the service fee (VIP 3% / standard 5%) to true cost.

What matters

Do not chase CTR if CPA is bad.
Learning: do not change five things a day.
Split reports by creative, not only campaign.
Ask 1-on-1 if Ads Manager disagrees with the site.

VIP 3% · standard 5% · Super VIP 0% and the setup steps live on this domain’s docs.