Ad groups: audience, placement, bidding, schedule

The ad group holds targeting and money. Automatic placement is fine for In-Feed. Lowest Cost while learning; Bid Cap / Cost Cap when you know CPA. On this host do not starve the wallet mid-learning — fund first, ask 1-on-1 if delivery dies.

What matters

• Interest / broad first, remarketing later.
• One ad group — one hypothesis.
• Learning wants ~50 conversions / week on conversion.
• This domain’s docs: wallet fees when you scale.

VIP 3% · standard 5% · Super VIP 0% and the setup steps live on this domain’s docs.